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It's Urban Decay's new groove.

Urban Decay doesn’t subscribe to beauty standards—because they want you to be whoever you want. Introducing their five new global citizens leading the charge to celebrate individuality – Lizzo, Joey King, Ezra Miller, Karol G and CL. Watch more...

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  • Urban Decay - BORN TO RUN ES PALETTE
    Urban Decay Born To Run Eyeshadow Palette
    $88.00
  • Urban Decay - SPANDEX HEAVY METAL GLITTER
    Urban Decay Heavy Metal Glitter Eyeliner
    12 Shades
    $36.00
  • Urban Decay - Glitter Gel
    Urban Decay Heavy Metal Glitter Gel
    6 Shades
    $36.00
  • New
    Urban Decay - STAY NAKED CONC 2
    Urban Decay Stay Naked Correcting Concealer
    24 Shades
    $48.00
  • Urban Decay - STAY NAKED LIQUID 40CP
    Urban Decay Stay Naked Weightless Liquid Foundation
    50 Shades
    $66.00
  • Urban Decay - VICE LIQUID LIP 21
    Urban Decay Vice Lip Chemistry
    12 Shades
    $40.00
  • Urban Decay - Glitter Gel
    Urban Decay Heavy Metal Glitter Gel
    6 Shades
    $36.00
  • Urban Decay - NAKED RELOADED ES PAL
    Urban Decay Naked Reloaded Eyeshadow Palette
    $76.00
  • Urban Decay - BROW JOB POMADE 3
    Urban Decay Double Down
    6 Shades
    $51.00
  • Urban Decay - BROW ENDOWED DARK
    Urban Decay Brow Endowed
    6 Shades
    $47.00
  • Urban Decay - BROW BEATER DARK
    Urban Decay Brow Beater
    4 Shades
    $40.00
  • Urban Decay - BROW JOB BROW BLADE SHADE 4
    Urban Decay Brow Blade
    4 Shades
    $46.00
  • Urban Decay - Brow Finish Clear
    Urban Decay Brow Finish Clear
    $36.00
  • Urban Decay - PERVERSION 24 7 DUO SET
    Limited Edition
    Urban Decay 24/7 Perversion Duo Set
    $57.00
  • Urban Decay - NAKED CHERRY ES PALETTE
    Urban Decay Naked Cherry Eyeshadow Palette
    $91.00
  • Urban Decay - ALL NIGHTER WP PWDR SHADE 1
    Urban Decay All Nighter Waterproof Setting Powder
    $61.00
  • Urban Decay - BF18 NAKED BASICS HEAT ES PLT
    Urban Decay Naked Heat Petite Eyeshadow Palette
    $52.00
  • Urban Decay - HI FI LIPGLOSS SHADE 2
    Urban Decay Hi-Fi Shine Ultra Cushion Lip Gloss
    16 Shades
    $40.00
  • Urban Decay - HI FI LIPGLOSS EXC BABY PINK
    Urban Decay MECCA Exclusive Hi-Fi Shine Ultra Cushion Lip Gloss
    4 Shades
    $40.00
  • Urban Decay - ALL NIGHTER CONC MED LT NEU
    Urban Decay All Nighter Waterproof Full-Coverage Concealer
    14 Shades
    $51.00
  • Urban Decay - DROP SHOT MIX IN OIL
    Urban Decay Drop Shot Mix-In Facial Oil
    $61.00
  • Urban Decay - SETTING SPRAY ANTI POLLUTION
    Urban Decay All Nighter Pollution Protection Environmental Defense Makeup Setting Spray
    $61.00
  • Urban Decay - REBOUND COLAGEN PREP SPRAY
    Urban Decay Rebound Collagen-Infused Complexion Prep Priming Spray
    $61.00
  • Urban Decay - MASCARA DAMN FINE LASHES
    Urban Decay Troublemaker Mascara
    $42.00
  • Urban Decay - Naked Heat Eyeshadow Palette
    Urban Decay Naked Heat Eyeshadow Palette
    $91.00
  • Urban Decay - LIQUID LIGHT FIREBALL
    Urban Decay Liquid Aura Illuminating Mix-In Medium
    $57.00
  • Urban Decay - THE ILLUMINIZER PRESS POWDER
    Urban Decay The Illuminizer Translucent Pressed Beauty Powder
    $61.00
  • Urban Decay - THE VELVETIZER LOOSE POWDER
    Urban Decay The Velvetizer Translucent Mix-In Medium
    $45.00 - $61.00
  • Urban Decay - AFTERGLOW PALETTE
    Urban Decay Afterglow Palette
    $61.00
  • Urban Decay - COMPLEX PRIMER OPTICAL ILLUS
    Urban Decay Optical Illusion Complexion Primer
    $63.00
  • Urban Decay - SETTING SPRAY ALL NIGHT NEW
    Urban Decay All Nighter Long Lasting Makeup Setting Spray
    $26.00 - $55.00
  • Urban Decay - DESLICK SETTING SPRAY 17
    Urban Decay De-Slick Oil Control Makeup Setting Spray
    $26.00 - $55.00
  • Urban Decay - BRUSH OPTICAL BLURRING F105
    Urban Decay Optical Blurring Brush
    $57.00
  • Urban Decay - SETTING SPRAY HYDRACHARGE
    Urban Decay Quick Fix Hydra-Charged Complexion Prep Priming Spray
    $25.00 - $54.00
  • Urban Decay - COMPLEXION SPRAY CHILL NEW
    Urban Decay Chill Cooling And Hydrating Makeup Setting Spray
    $55.00
  • Urban Decay - COMPLEX PRIMER DE SLICK
    Urban Decay De-Slick Complexion Primer
    $63.00
Showing 36 of 63
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Behind the brand

Urban Decay Pretty Different
Video

It’s Urban Decay’s new groove.

The makeup brand has long stood for being different, and now they’re all about being “Pretty Different”. As a tribute to individuality, we love it.

Watch Now