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Fragrance might just be the hottest category on our shelves right now. There’s an entire community around it flourishing on TikTok, and for those that stripped back their makeup routines in the years that were, it’s the new way to express oneself in a way that’s as flamboyant and sensorial as it is subtle.
As our fragrance expert Laura Curtis recently explained on the MECCA Talks podcast, our sense of smell ignites our memories and emotions, making it one of the most powerful and personal of the five. In one of our most intriguing launches of the year, fashion icon, Australian-born Londoner and Reiki trainee Yasmin Sewell takes Curtis’ words to a whole new level, harnessing the power of scent via Vyrao, a New Age fragrance brand that fuses creative energy with master perfumery.
For the astrology-guided, tarot-reading, meditative-types, you’re going to fall in love with the energies that radiate from each bottle’s charged Herkimer diamond. And for the sceptical? Keep your mind open to a collection of great, modern scents (in exceptionally beautiful packaging).
Here’s everything you need to know about Vyrao’s first five fragrances.
Craving liberation? This let-your-hair-down scent layers spritely notes of Sicilian lemon, mandarin and orange flower absolute with smooth and sensual flecks of Egyptian jasmine and vanilla to give you the motivation and the self-esteem to step out of your comfort zone. Calming sandalwood and waterlily round it out for a hit of confidence, making Free 00 a great first date/new start scent.
Bubble, bubble toil and no trouble: with rare Moroccan orris absolute, grounding patchouli, nutmeg, frankincense, opoponax and musk, this scent feels cauldron brewed. Like a spell for courage and creativity, its earthy, aromatherapy-esque notes help to alleviate stress and clear your mind, negating creative blocks and self-doubt.
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A fresh, green elixir designed to revive and elevate the spirit, I Am Verdant is Vyrao’s hero scent. Italian bergamot, uplifting cyclamen and illuminating frankincense give the fragrance a mossy, citrussy disposition, softened by base notes of cleansing iris absolute and orange flower. A positive, free-flowing release, I Am Verdant is a big sigh of relief (and new beginnings) in a bottle.
Rose, but not as you know it. A spritz of this self-love-centric scent transports you to the loving embrace of your grandmother’s arms (without smelling old school!). Created to bring comfort, joy and self-worth to your everyday, Georgette is a truly expressive and familial scent that combines Turkish rose with sandalwood, patchouli, pink pepper and black tobacco. It’s earthy, grounded and just sweet enough.
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This is Vyrao’s rock star scent; it’s the allure and attraction of Sir Mick Jagger and Harry Styles, bottled into a woodsy fragrance that has the vibe of sex appeal, but the power to emanate it from within one’s self. Vetiver brings sensuality and cedar wood, positivity, which is met with layers of frankincense, iris, juniper wood and angelica seed for a glowing sense of invincibility. Magnetic 70 is an undeniably ‘present’ scent – and the one most likely to turn your head at the bar!
Searching for your new favourite scent? Book a (redeemable!) Fragrance Consultation at MECCA.
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