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Too Faced are famous for their global bestsellers (think Better Than Sex Mascara, Born This Way Foundation, Lip Injection, and don’t even get us started on their palettes), so when they launch a new product, we’re always excited to witness its journey to becoming a cult classic (drinking the tea before it’s hot, et al). Their latest (and dare we say it; greatest) development is one that couldn’t have been timed better ahead of an Australian summer. Enter: Born This Way Matte 24 Hour Undetectable Super Longwear Foundation.
A next-gen adaptation of the original we all know and love, the new foundation has all the things you love about the classic formula (like super-ingredients coconut water, hyaluronic acid and alpine rose, and the benefits of being oil-free and non-comedogenic), plus an extended 24 hours of wear, oil-controlling and waterproofing capabilities, non-fading and colour matching technology, and the powers to help even out skin tone. The finish is a unique ‘natural matte’—so not at all reminiscent of the cakey-ness, flatness or powdery-ness you may typically associate with a matte foundation. Instead, it’s creamy-looking, with a soft, shine-free radiance that seems almost airbrushed.
To see how the foundation performs in the most testing conditions, two MECCA store team members from sunny Queensland, Tanya and Emma, trialled Born This Way Matte all day in a hot and humid climate, while working in a fluorescent-lit store with a face shield on (ah, the perils of 2020). With three check-ins throughout the day (right after application, midday and before cleansing it all off at night), and no primers or setters, these were the results...
I prefer a glowy skin look, so my morning skin prep featured Dr. Dennis Gross Hyaluronic Marine Hydration Booster, Perricone MD Vitamin C Ester CCC + Ferulic Brightening Complex 20%, Korres Wild Rose Moisturising and Brightening Cream, and of course Mecca Cosmetica To Save Face SPF50+ Superscreen. I didn't use a primer, but I did use the Drunk Elephant D-Bronzi™ and a NARS Blush, with no setting powder or spray in sight.
As for my foundation application, I mainly used my fingers to press the product into the areas I need it, which is my T-zone area and down the sides of my neck where I have a fair bit of pigmentation. I lightly buffed with a brush at the end. It looked flawless!
I have oily/combination skin and I typically like a semi-matte foundation with medium coverage and of course longwearing capabilities since I work all day (and in a hot and humid climate). The initial application of this new one from Too Faced went on super smoothly and delivered on medium to full coverage—two pumps give me enough to cover my freckles about 80 percent which is how I usually like to wear my makeup. It evened-out my skin tone and was definitely matte but not drying.
The odds were against me, but I’m very impressed. Wearing a face shield all day (regardless of Queensland temperatures) will make you shiny no matter what, and I have naturally oily skin so I tend to become quite dewy during the course of the day anyway. I was more glowy than in the morning, but not near as shiny as I would typically expect—just ‘radiant’ (which would also be due to my skincare). My coverage remained even with no caking—just some slight and inevitable movement where my face shield sat.
I’m slightly more glowy than I was this morning, but this has been accentuated by my powder highlight—especially where I placed it in my T-zone. My cheeks are still super matte, and the coverage is still equal to what it was this morning (score!).
Considering the fact that I wasn’t wearing powder, I have a very oily skin type, and I experienced a lot of friction with taking my face shield off and on, I generally enjoyed the end result of this foundation. I’m not a big ‘powdery-matte’ wearer, as it brings out my lines and large pores, so this formulation was the perfect compromise for my preferences, and still very skin-like.
Born This Way Matte gave me good coverage without making me look and feel caked or dry. I also wear a fair bit of skincare prior to applying my foundation, and considering I was running around all day with a face shield which can get a bit sweaty, under the circumstances it was a truly great result. The makeup lasted brilliantly on the pigmentation on my neck. At 47 I try to avoid anything too matte or powdery flat as I find it ages me, like I mentioned, but I will definitely wear this one again.
Without powdering or blotting throughout the day like I typically would with any foundation, I was pretty impressed by how my skin looked before I cleansed it off. I ended up wearing the foundation a few days to work after this experiment, and I was impressed with the longevity of the makeup—even the contour and blush on my cheeks stayed prominent on top of this foundation. I would definitely use this particular foundation for a long night out as I find it reliable with minimal touch up.
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