Legendary hairstylist Oribe Canales wanted to push the boundaries of performance—he wanted stylists and everyday people alike to not just see, but feel the difference in their hair. Working with innovation labs and specialty collaborators around the world, Canales and his partners formulated uniquely luxurious products; gels that condition, oils that hold, sprays that don’t flake, skincare-grade shampoos—and the brand’s celebrity-lauded Dry Texturizing Spray. Innovation aside, the brand’s highly effective formulas are the epitome of modern hair care, free from parabens, sulphates, gluten, and cruelty. Oribe is the brand you try once, and never stray too far away from thereafter.