You asked – and we listened.

Now, after a rigorous review of our entire collection, MECCA MAX is proudly, delightfully and definitively 100% vegan AND cruelty free. That means no animal-derived ingredients of any kind, combined with no animal testing. Experience the same holy grail beauty products you know and love, except that they are now animal-friendly and budget-friendly. It’s cool to be kind. Discover more...

Make it POP

Pout Pop Lipstick has had a serious glow up: swipe on 36 new and improved lip colours in creamy matte, shine and sheer formulas, housed in new packaging that feels as good as it looks. From low-key neutrals to all-out brights, this is the game-changing lip wardrobe you've been waiting for. 36 shades, $20, wear it your way. .

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  • This fluff-and-go solution is the answer to my DIY brow lamination prayers! Soap brows have now become a staple in my beauty routine.
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