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90% pigment, no shimmer or frosting. It is positively naughty to get lipstick this opaque, rich and creamy with a matte yet silky finish. But it doesn't have to be all about your dark side... There are gorgeous pinks, berries, nudes and even a coral to choose from. Lipstick that makes you look so good you can go ahead and be bad! If you loved the original Poppy King lipsticks from the nineties, you can find your favourite colours redeemed in these new and improved shades.