Mrs. Estée Lauder started her own beauty business back in 1946. It all began with four skin care products and a simple premise: that every woman can be beautiful. Armed with that philosophy, plus perseverance, passion and creativity, she changed the face of the cosmetics industry. Always in touch with what her customers wanted, Estée believed to make a sale, you had to touch the customer and demonstrate the results of a product on the skin—this led to the brand introducing their personal High-Touch service. Today, the brand continues to be at the forefront of innovation; creating some of the industry's bestselling products and empowering women to express their own beauty.