Drunk Elephant - C-Firma™ Day Serum

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C-Firma™ Day Serum

Item# I-025393 - Size: 30ml

A daily brightening serum packed with vitamin C for your most luminous skin yet.

Drunk Elephant - C-Firma™ Day Serum
Drunk Elephant - C-Firma™ Day Serum

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A daily brightening serum packed with vitamin C for your most luminous skin yet.

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The MECCA view:
Formulated with vitamin C, potent antioxidants and fruit enzymes, this anti-ageing day serum works to neutralise the damaging effects of pollution, environmental stressors and free radicals to reveal firmer, brighter, smoother and more even skin.  

Key ingredients:
Antioxidant complex: firms and brightens skin whilst minimising the signs of ageing from environmental stressors. 
Pumpkin ferment and pomegranate extract: work together to enzymatically dissolve dead skin cells and minimising the look of pores. 
Indian gooseberry: slows the signs of stress-related ageing and promotes firmness. 

Made without:
Fragrance, silicone, essential oils, drying alcohols, SLS, chemical and synthetic sunscreen and gluten.

Pair it with:
Drunk Elephant – B-HydraTM Intensive Hydration Serum 
Drunk Elephant – D-BronziTM Anti-Pollution Sunshine Drops
Mecca Cosmetica – To Save Face Superscreen SPF 50+ 

From the shop floor:
“Use as a corrective serum for current dark spots or discolouration or as a preventative solution to ageing.” -  Lucy, retail skincare manager

Apply one to two pumps to clean, dry skin in the morning. Follow with a moisturiser and sunscreen.

Read more about vitamin C's benefits, how to use it and more, here.

Some amount colour of is completely natural—a gold to medium orange is normal, dark brown, for example, is not. What is important to point out is that colour change is not an indicator of active ascorbic acid, which Drunk Elephant have clinically tested internally. 

In C-Firma, there are many ingredients that have a natural hue to them—green tea, grape, ferulic acid, vitamin E, marula and ascorbic acid are all examples—which is a quality that Drunk Elephant does not attempt to control (i.e. no bleached or manipulated). Because naturally-derived ingredients should have some degree of colour to them, it is important to point out that oxidation is impossible to measure visually, and can only be determined by laboratory antioxidant assay.

Oxidation and skincare ingredients is something of a sliding scale—it isn’t as straightforward (or as dramatic) as it is made out to be. A shift in colour is, in fact, totally normal with natural-identical ingredients, which can vary in appearance from batch to batch. Just make sure you’re using C-Firma up within 6 months after opening, don’t stock up on it, and you’ll be fine. (FYI: If you’re using C-Firma as directed, which is one pump per day, one bottle will last you about 3-4 months.)

Water/Aqua/Eau, Dimethyl Isosorbide, Ascorbic Acid, Laureth-23, Glycerin, Lactobacillus/Pumpkin Ferment Extract, Sclerocarya Birrea Seed Oil, Dipotassium Glycyrrhizate, Glycyrrhiza Glabra (Licorice) Root Extract, Vitis Vinifera (Grape) Juice Extract, Phyllanthus Emblica Fruit Extract, Camellia Sinensis Leaf Extract, Tocopherol, Lactobacillus/Punica Granatum Fruit Ferment Extract, Sodium Hyaluronate Crosspolymer, Hydrolyzed Quinoa, Phytosterols, Glutamylamidoethyl Imidazole, Hydrolyzed Wheat Protein, Ferulic Acid, Acetyl Glucosamine, Sodium Hyaluronate, Tetrahydrobisdemethoxydiferuloylmethane, Tetrahydrodemethoxydiferuloylmethane, Tetrahydrodiferuloylmethane, Glycine, Leuconostoc/Radish Root Ferment Filtrate, Sucrose, Maltodextrin, Chondrus Crispus Extract, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Isohexadecane, Phenoxyethanol, Caprylhydroxamic Acid, Caprylyl Glycol, Sorbitan Isostearate, Propanediol, Pentylene Glycol, Xanthan Gum, Butylene Glycol, Sodium Hydroxide, Chlorphenesin, Polysorbate 60, Sodium Dehydroacetate, Potassium Sorbate, Sorbic Acid, Ethylhexylglycerin.

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I-025393 C-Firma™ Day Serum Drunk Elephant <p><style type="text/css"><!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}--></style>A daily brightening serum packed with vitamin C for your most luminous skin yet.<em><strong></strong></em><em></em></p>
$141.00 NZD