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At MECCA, we’re committed to inclusion, diversity and equality, and we want to
help create a future that includes everyone.
So, how will we do this?
We’ve created this page so we can keep you updated as we progress on this
journey. Below are our five key areas of focus, our proposed approach, and our actions to date.
OUR TEAM - SUPPORTING AN INCLUSIVE WORKFORCE
We’re committed to ensuring our team reflects the diversity of our customers and
So that we can better understand the demographics of our team, we have asked our
team members to voluntarily share more information about themselves. We have updated our team member profile
fields to allow current team members to update this information at any time, and this will also facilitate
this data collection as new team members join. It is not compulsory for them to share this data with us – it
is completely optional.
We developed these fields using insight from peak diversity bodies, including
Diversity Council Australia, the Australian Network on Disability, Pride in Diversity, and the Workplace
Gender Equality Agency. We have also utilised census data from the Australian Bureau of Statistics (ABS) and
demographic data from the Australian Human Rights Commission.
MECCA Diversity Consultation Group
Our MECCA Diversity Consultation Group, established in 2020, is a formal advisory group made up of team members from our stores across Australia and New Zealand, as well as our Support Centre in Victoria. This group meets monthly to provide feedback on MECCA initiatives and share their perspectives on inclusion and diversity within MECCA. Members of this group are remunerated for their contribution. To ensure that all perspectives have the opportunity to be represented, this group refreshes with new members after each term.
OUR PRODUCTS – MEETING EVERYONE'S BEAUTY NEEDS
Our purpose is to make people look and feel their best, and an important part of
this is offering products that meet everyone’s beauty needs.
We made the commitment that mecca.com.au and
meccabeauty.co.nz will range all of the shades available to the Australian and New Zealand region for all
the foundation lines that are stocked in each country. We have met this commitment for 97 per cent of our
foundation lines, and we are working closely with our remaining brands to achieve 100 per cent.
The MECCA MAX Life Proof foundation and concealers with additional shades were launched in October 2021 with 40 foundation shades and 25 concealer shades.
We know it’s difficult to shop online when you don’t know what shade is right
for you. Therefore, we offer testers for all of the shades we stock for all foundation lines ranged in each
store. Please note that foundation lines will vary from store-to-store due to the size of the store, the
concept and availability.
In order to provide exceptional services to the whole MECCA community, be it a
foundation match, a make-up application or skin and hair-care advice, we will ensure our team can continue
to build confidence in these areas through the delivery of ongoing education.
We made the commitment that by the end of December 2021, mecca.com.au and meccabeauty.co.nz would offer 100 per cent of the shades available to the Australian and New Zealand region for all the concealers franchises that are stocked in each country.
Currently, of the 59 unique concealer franchises offered by MECCA, we stock 100 per cent of the shades available for all franchises.
We made the commitment that by the end of December 2021, mecca.com.au and meccabeauty.co.nz would offer 100 per cent of the shades available to the Australian and New Zealand region for all the tinted moisturiser franchises that are stocked in each country.
Currently, of the 14 unique tinted moisturiser franchises offered by MECCA, we stock 100 per cent of the shades available for all franchises.
We will also continue to work in partnership with our brands to increase the breadth of complexion product shades displayed in store.
We also know it’s frustrating when customers receive samples that do not suit their complexion, so as a policy, we do not send out complexion line shade samples with online orders.
OUR CONTENT - REFLECTING THE MANY FACES OF MECCA
We have been working to increase the diversity shown in our marketing,
advertising and social media imagery.
We’re committed to working with a broad range of content creators, influencers,
models and creatives to ensure our visuals provide a voice to people from a more diverse range of
backgrounds, in a way that reflects the Australian and New Zealand populations.
OUR EDUCATION – PROVIDING EDUCATION TO OUR TEAM TO SUPPORT INCLUSION AND
We believe education is one of the most powerful steps we can take towards
achieving equality for all.
For all our team members, including our Support and Distribution Centre teams,
we provide Respect in the Workplace training, which includes modules on bullying, harassment and
We are expanding our company-wide education offering to include inclusion and
diversity specific training for our team. This education will offer a mix of compulsory and elective
For all our team members in store, we have built a broad educational offering
that represents a diverse demographic reflecting a broad range of skin complexions, gender identities, ages
and more. We are also committed to ensuring our education tone of voice across all materials is inclusive.
Supporting First Nations communities
As an important step in helping bridge the gap between Indigenous and
non-Indigenous Australians, and to highlight the unique position of Aboriginal and Torres Strait Islander
people in Australian culture and history, MECCA has commenced work on developing our first Reflect Reconciliation
Action Plan (RAP).
In developing our RAP, we’re working with MECCA’s Diversity Consultation Group,
along with First Nations individuals and organisations. Through centering the voices
of First Nations communities we can ensure we develop a RAP that will create meaningful change.
We are working to create ways to Acknowledge Country across our stores, Distribution Centre and Support Centre.
This is an important step in increasing awareness of the role Traditional Owner groups and First Nations
communities play in protecting Country across Australia, as well as recognising their enduring connections
to knowledge systems and cultures that have been handed down since time immemorial.
Providing support to empower girls and young women through
Established in 2017, MECCA M-Power is our philanthropic program that supports girls and
young women from a range of backgrounds through education and mentoring. Since M-Power was created, MECCA
has donated more than $2 million to organisations that are making a difference in this space.
Our vision is to create an equitable world where women and girls, regardless of
background, can prosper and achieve their full potential. Our goal is to help 10,000 girls finish secondary
school by the year 2025, and we will achieve this through our work with our long-term educational partners:
We are so proud and excited to be supporting these initiatives as we build
towards achieving our collective goal of a more equitable society both in Australia and globally.
We’re always interested in hearing about other opportunities within our industry
that can help support diversity and inclusion, so send your suggestions to: firstname.lastname@example.org.
*Reference: Australian Human Rights Commission analysis.