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We’re committed to diversity, inclusion and equality, and we want to keep evolving and improving so we can help create a future that includes everyone.
So, how will we do this?
We’ve created this page so we can keep you updated as we progress on this journey. Below are our five key areas of focus, our proposed approach, and our actions to date.
Our team - supporting an inclusive workforce
We’re committed to ensuring our team reflects the diversity of our customers and our community.
So that we can better understand the demographics of our team, we have asked our team members to voluntarily share more information about themselves. We have updated our team member profile fields to allow current team members to update this information at any time, and this will also facilitate this data collection as new team members join. It is not compulsory for our team members to share this data with us – it is completely optional.
We developed these fields using insight from peak diversity bodies, including Diversity CouncilAustralia, the Australian Network on Disability, Pride in Diversity, and the Workplace Gender Equality Agency. We have also utilised census data from the 2018 New Zealand Census.
Our products – Meeting everyone’s beauty needs
Our purpose is to make people look and feel their best, and an important part of this is offering products that meet everyone’s beauty needs.
Currently, of the 103 unique foundation lines offered by MECCA, we stock 100 per cent of the shades available for 72 of those lines, representing 33 brands. There is full availability online and the instore ranging varies depending on the store size and concept. Whilst there is a full representation of shades for a subset of foundation lines in store, we recognise the need to expand our offering where customer demand exists.
To that end:
Our content - Reflecting the many faces of MECCA
We have been working to increase the diversity shown in our marketing, advertising and social media imagery.
There are many faces of MECCA’s community, including our team members and our customers, and we want to show this diversity in all parts of MECCA.
We’re committed to working with a broad range of content creators, influencers, models and creatives to ensure our visuals provide a voice to people from a more diverse range of backgrounds, in a way that reflects the Australian and New Zealand populations.
Our education – Providing education to our team to support diversity and inclusion
We believe education is the most powerful step we can take towards achieving equality for all.
For all our team members, including our Support and Distribution Centre teams, we provide annual Respect in the Workplace training, which includes modules on bullying, harassment and discrimination so we can help our people learn about best practice in this space, and know how to identify and manage it in real-time.
We will expand our company-wide education offering to provide our team with the opportunity to educate themselves on issues surrounding diversity and inclusion. We will create a list of resources, including reading materials, which will be made available to all team members.
For all our team members in store, we have built an education program that represents a diverse demographic reflecting a broad range of skin complexions, gender identities, ages and more. We are also committed to ensuring our education tone of voice across all materials is inclusive.
However, in order to provide exceptional services to the many faces of our MECCA community, (be it a foundation match, a make-up application or skin- and hair-care advice), we need to ensure our team can build confidence by having ample opportunities to practice these skills. As a priority, we commit to working with MECCA’s Diversity Consultation Group and our Education team to understand and close the gaps and, also, how we can provide more support to our team through ongoing training.
Supporting Indigenous communities in Aotearoa
At Mecca, we are on a journey to learn more about Aotearoa’s indigenous people - Māori, and our founding partnership agreement - Te Tiriti o Waitangi.
We are committed to building a long-term strategy and action plan, where the unique cultural capabilities that our Māori team members and customers innately possess are recognised and celebrated, whilst seeking to empower them to grow in their Māoritanga and thrive as Māori within our MECCA Community.
We acknowledge Māori as mana whenua and we want to continue to establish and strengthen our relationships with iwi Māori. We are grateful to be part of Aotearoa’s whānau and we celebrate the beautiful taonga that the Māori culture, heritage and language gives to us all.
Providing support to empower girls and young women through education
Established in 2017, MECCA M-Power is our philanthropic program that supports girls and young women from a range of backgrounds through education and mentoring. Since M-Power was created, MECCA has donated more than $2 million to organisations that are making a difference in this space.
Our vision is to create an equitable world where women and girls, regardless of background, can prosper and achieve their full potential. Our goal is to help 10,000 girls finish secondary school by the year 2025, and we will achieve this through our work with our long-term educational partners:
Also, through our M-Power Mentoring Program, we partner with leading institutions to advance the careers of extraordinary women in under-represented industries, such as STEM, social enterprise, filmmaking and the arts.
We are so proud and excited to be supporting these initiatives as we build towards achieving our collective goal of a more equitable society both in Australia and globally.
We’re always interested in hearing about other opportunities within our industry that can help support diversity and inclusion, so send your suggestions to: email@example.com.
*Reference: New Zealand Census 2018.