Creators of clean beauty

The original pioneers of the clean beauty revolution, bareMinerals launched their bestselling mineral foundation in 1995, born from conversations between women seeking products that were clean, cruelty-free and good for their skin – without compromising on performance. With skin-loving formulas that are full of what’s good (and free from what’s not), it’s no surprise that the cult-favourite brand is found in the makeup bags of beauty pros and novices alike. Discover more...

NEW Strength & Length Mascara

A clean, vegan mascara with plant-based lash serum, proven to deliver visibly longer, fuller lashes instantly and over time.

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  • Gone are the days of the midday touch-up with this long-wearing powder. A quick dusting is all I need for shine-free, full coverage flawless all day long.
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