The MECCA view:
Want lust-worthy locks? Say no more. This curl enhancer is formulated with a blend of hydrolysed wheat protein and certified organic aloe that work harmoniously to expand and retract the hair follicle, enhancing the curl while adding shine and taming frizz. Soy-derived vitamin E acts as a protectant from any environmental aggressors, preventing associated damage. Hair is thickened and restored as pro vitamin B5 adds moisture to the hair follicle.

Key ingredients:
Wheat protein: improves hair elasticity and prevents breakage.
Aloe vera: repairs, promotes hair growth and reduces irritation.
Marshmallow root: detangles, softens, soothes inflammation and promotes growth.

Made without:
Animal products, parabens, phthalates and sodium lauryl sulphate.

Direct from the brand: 
“When combing product through the hair, comb straight out and away from the root for maximum volume. Combing down will drag the curl meaning less volume. For extra boost, diffuse the hair with your head upside down whilst drying the root area.” - Mathew Wickham, Education Development Partner, Artistic Lead.

Pair it with:
Aveda Be Curly Shampoo
Aveda Be Curly Conditioner
Aveda Be Curly Enhancing Hair Spray